Storage King – Doubling Online Sales Within 2 Years

Storage King – Doubling Online Sales Within 2 Years

CONTEXT

When Storage King joined Scarlett’s Web in 2011 they were a brand new business, competing against the likes of Simply Store and Stor-Age. They are based in Kya Sands Johannesburg. They had storage containers to fill and needed new clients to fill their in-door storage containers monthly, as quickly as possible.

THE NEED

Storage King started scouting Google for a company to drive more customers to their website daily and increase brand awareness of their products and services. They found Scarlett’s Web on Google to assist with the website traffic. They couldn’t start phoning random people to ask if they have storage needs! Customers with storage needs must be able to quickly and easily find their site and contact details. For those requirements we knew we needed to increase brand awareness, drive more customers and traffic to their website and create a competitive offering that will convert website visitors into long term customers.

THE SOLUTION

We designed and implemented a Google Adwords campaign (paid Google advertising campaign). This allows a company to pay for a position on the 1st page of Google when a potential customer searches for one of their products or services. Google Adwords is instant and you will be on the first page of Google in the first month of spending money – it puts you in front of the person that searches for what you do.

THE RESULT

The campaign performed very well. They averaged 5 new leads a day from the second month of running this campaign. We agreed that in order to continue on the trend of high volume enquiries converting to real sales, they needed to increase the spend on the Adwords campaign. This resulted in them getting 8 leads every day from the 4th month. We helped Storage King to move to bigger premises within 2 years of opening their business. For the first 3 years of business Storage King used Google Paid ads were their only advertising medium and their business continues to grow monthly. This is what they had to say:

“Scarlett’s Web has provided Storage King with exceptional and superb client service over the past 3 years. The team has been a key factor in the growth of our company. If you require online services including google Adwords, Website Design, SEO and Social Media marketing, I would highly recommend Scarlett’s Web.” CEO Storage King. Click here to read the testimonial from Storage King