CitiQ Students – Lead Generation Adwords

CitiQ Students – Lead Generation Adwords


CitiQ Students approached Scarlett’s Web in January 2016. At this time Citiq ran their own internal paid Google (Adwords) campaign. Citiq belongs to a group of companies and this campaign was mixed up with some of the other companies in the group.


The old campaign was in mess as although it was meant to support only CitiQ, many words and irrelevant searches came in, wasting time and money. They needed to be found as quickly and as cost effectively as possible.


We rebuilt and simplified the campaign and structured it to drive relevant traffic to the site and improve the CPC (Cost per click)


Before we took over the campaign they spent R 11 per click to their website and we are now spending R 4.65. The huge success of this is when a potential client clicks it is relevant. Their cost per lead used to be R500 a lead and its now consistently R65 a lead. Leads are 85% cheaper per lead.