The pull of instant gratification is greater than ever. If we cannot have it now, what is the point in having it later on?However, patience is a virtue in the world of Search Engine Optimisation (SEO).
In fact, it is crucial for the success of a campaign. SEO is a slow, deliberate way to grow your business website. And the best part of SEO is that it generates long-term revenue.
Let’s look at why SEO takes so long to show real results, what you can do about it, and most importantly why it is worth the effort.
- It takes time
Firstly, it takes time to set up a comprehensive SEO strategy. Content must be created, it must be optimised with HTML code, and posted to your website. Then you have to market it. But that is not even half of what must get done.
Now you have to incorporate content marketing, PPC, social media marketing, user experience design, and reputation management. While you build SEO credibility, set up a PPC campaign to get feet to your website.
- Google has a leisurely pace
Google is slow-moving when it comes to finding new websites. It literally has to crawl billions of sites to read and categorise them. The search engine also does not like new websites all that much.
If you want to be discovered by Google, create accounts on Google Analytics, Google Search Console, and Google My Business. With these, you can send details about your business and website directly to Google’s headquarters and let them know that you exist.
- Friend and foe use SEO
The third reason for SEO being on the slow side is that your competitors use it too! They target the same high-value keywords as you do. And there is only one winner when it comes to search results. The trick is to expand your range of keywords to words that they have not yet thought of.
- But is SEO worth the effort?
Let’s look at the stats:
SEO leads have a 14.6% close rate. That means 14.6% of all your leads (about 1/8) turn into customers.Some 85% of retailers agree that SEO and PPC are the best way to get attract clients. Google handles more than 1 trillion searches every year. This means that your business has potential clients on Google. You just have to reach out to them with SEO.Eighty percent of all local searches on Google convert into new leads or customers.Content marketing generates three times ore leads than traditional marketing.
- And ultimately
Google never sleeps. So when your site is SEO optimised and show up in search results you can passively earn leads – 24 hours a day, 365 days a year.
Start using SEO today
Want to set up SEO? Scarlett’s Web helps our clients optimise their website to earn hundreds of thousands a year!