If your webpage is perfectly optimised, you can improve organic traffic, drive leads and raise your position in search engine results.
Your website content and the HTML behind your pages, aka on-page optimisation, is a great place to start to refine your search engine optimisation (SEO) efforts as these are accessible and controllable.
The ultimate goal is to make every page search-engine friendly so that Google and others find you attractive and your target audience rush to your website like bees to a honeypot. Remember, you must have at least one, but not more than two target keywords or phrases per page. On the web, as in love, less is more.
Make sure your pages contain the desired SEO elements below to get you to the first page of search engines fast.
- Quality, fresh and relevant content is a must. Blogs must contain at least 500 words.
- Did you know that search engines downgrade you for spelling and grammar mistakes? Make sure your content is checked by a proof-reader or language practitioner.
- Include your target search phrase in the headline of your page.
- At least one of the sub-headlines must also contain your target search phrase.
- In the body copy, make sure you repeat your target search phrase 3 to 10 times. However, if you overdo it you may get labelled a spammer.
- It is vital that you include relevant images or graphics that illustrate your target search phrase.
- The captions of the images must also contain the target search phrase.
- If you want your page to be optimised for a specific country, city or town make sure it is in your copy.
- Pages on which visitors actively participate score higher than static pages. Include your social media links, user discussion boards or product or service reviews.
- And last, but by no means least, make sure your site is optimised for mobile. The world is made about mobile.
It is easy enough to optimise your page on your own, but if you call in the help of the gurus to do the keyword research, page design, setup and coding the process will be so much faster.