Online shopping has got us flocking to e-stores in droves. In December 2011 alone, Europeans spent a total of 19.3 million minutes on websites like Apple.com, Amazon and Otto Gruppe. This Christmas surge marked a new chapter in online shopping, reflecting a growing acceptance of and trust in Internet transactions.
If your Brand is thinking of going mobile, now is the time – this market has deep pockets and, as we go, the gramification of online shopping can be an exciting and lucrative way to engage your customers and boost your sales.
(Incidentally, if you are wondering what time your customers are going online to shop, Wednesdays at 16h00 tend to be particularly busy, seeing an increase in shopping of 75%, and evenings between 20h00 and 22h00 attract an influx of buyers across a whole range of categories)
Gramification (applying game design thinking to make applications more fun) is not the only way in which the face of online shopping is changing. Beyond the endless gossip and stalking opportunities that social media provides, our social prowl is also influencing the way in which we buy.