SEO stands for search engine optimization.
Search engine optimization is the process by which the text and code of a web page are tweaked in such a way that search engines like Google will give it a higher ranking in their search engine results pages (SERPs).
In general, the earlier and more frequently a site appears in the search results, the more visitors it will receive from the search engine’s users. All major search engines, such as Google and Yahoo have search results where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. SEO may target different kinds of search including image search, local search, video search, academic search, news search and industries.
Real SEO is not about gaming the search engines – effective, ethical SEO is about optimising the webpages in such a way that Google and other search engines will do it justice when they decide how high up they should appear in the search results.
If your business website already has at least 10-20 pages of content, SEO can simply involve nurturing and optimising those pages. If your website does not have any articles, effective SEO will involve producing at least 10-20 pages of quality, search-engine-optimised content.
Does my website need SEO?
If you are 100% satisfied with the amount of traffic you are getting and do not want more referrals from Google and other search engines, SEO is not for you.
Put simply, if you own a website and your website does not appear on the first page of the search results for at least some queries, you have a lot to gain by applying SEO to your website – an essential long term investment for brand longevity!