One constant focus in business today is the need to gain more customers. Regardless of your business position, that focus requires to us get more enquiries, generate more leads and more customers.
Search Engine Optimisation often suffers from a lack of clarity and perceived value in this area, however this post serves to bring common sense guidance to digital marketing methodology and good old use of human psychology filling in the blanks spaces around how it can make a real impact on your business bottom line.
The problem we find most in business have been poorly advised as to how to achieve that seemingly simple goal of getting more customers from digital marketing and in this case, SEO.
This leads to brands blaming the channel rather than investigating how they’ve worked the channel and why it never worked in the first place. So here we go, we’re very serious about educating and sharing on the digital space. We’re confident that this approach allows todays businesses owners, CEOs & marketing managers make better informed decisions on potential partners helping them get more from their online presence.
Right – Lets Begin!
SEO To Do List – Keyword targeting, Website improvements, Social media integration, Content creation & quality link building.
The advances in search engine technology over the last year and a bit have be as rapid as they have far reaching. It is fair for us to say that things have really changed almost beyond recognition.
Google has publicly waged war on web spam and they have invested a lot of focus around devising more advanced ways to understand what makes for a Google and user friendly website. To understand SEO, you must first understand the fundamentals search engines look at, how it affects the strength of your webpages and what kind of impact that has to your search engine rankings.
Google provides information data on the volume of enquiries for any keyword phrase. Giving you the ability to easily understand the size of your potential market in your business industry. It goes without saying that before you can start optimising your webpages of your website for certain keywords, you need to have an understanding which keywords are the best fit and relevant for your business.
There are 3 factors to consider when choosing which keywords to target: keyword relevance, user search volume & keyword difficulty.
Google’s Keyword Planner is a great tool to take advantage of for effective keyword research. If you make your way to tools like this you will get some great ideas for building your online campaign.
For example, one question would be around: “would you give this website your credit card details?” A lot of emphasis is being placed in user experience and site usability; going into 2014 this factor will only increase in importance, so really check when you do your website, you need to make sure you do it right the first time and save a hell of a lot of time and money in the long run.
A great, accessible, search and user friendly webpage should be quick to load, should have your own uniqueness and touch in design and content.
Here is a great tip you can use as your checklist: easy to navigate, clear calls to action, great design, so no 404 page errors and duplicate content with loads of ads clouding users minds.
Social Media Integration
Search and social have a great relationship together, and compliment each other very well. If business is taking social media and content generation seriously their web properties should garner a health amount of credibility.
Along with the huge benefits to your SEO credibility and strength there is a genuine business case for getting good at social media too.
By combining search and social channels, encouraging google plus buttons on website content, Google is narrowing the gap between social media and search results. This positive impact can really help businesses to gain more visitors and convert them in to leads. Start small, create profile pages for Facebook, Twitter and Google Plus For Business and make sure to post hot info at least once a day. The key is exposure in the world of social media.
An element of SEO which hasn’t suffered downgrade of importance is content creation. There is a real soil involved in creating content that is recognised by Google’s search engine.
General Rule: Answer the users query in detail and leave them satisfied with your contribution offering. This content can make many forms and can be housed in so many different area in your webpages of your website. Great Tip To Use: Start A Blog
Onsite content, guest posting, social media, blog commenting & videos or info-graphics.
Quality Link Building
When it comes to link building, the emphasis should remain great links from trusted related sources. Each link partner has its own strength, the more positive votes you have from stronger, reputable sources the stronger your site becomes.
Good links come from: Links in related marketings, guest posts, customer testimonials, social media mentions, press releases, product reviews and making use of wikipedia.
Hopefully this post will will help you have a better understanding on the fundamental basics on how to layout your onsite planning to a smooth sailing and fun experience.
As experts, we are more than happy to give businesses free website audits and offer great deals and outstanding value packages specifically formulated to give your business the online success you deserve.