I absolutely love research, I love learning how people’s minds tick. And when I find amazing resources and that benefitted me and my growth, who am I not to share! And thats why I wanted to share this post with you all, in hope that it benefits you too for the greater good towards a positive change in people lives and completing the awesome cycle in brand credibility online.
Richard Branson: Richard’s character doesn’t shy away from an opportunity to share remarkable moments of his life’s story – in what he thinks, in what he does, whats he’s seen, even what he’s heard. He understands that it’s the nuances, even if they’re a little less than the normal “polished”, that make something captivating.
You started your business with a person/business in mind. Maybe that person is you looking in the mirror (yes you), or maybe that person/business is a friend or a colleague who has expressed their frustration with a particular problem or product/service. Whether you got into business because you were really passionate about something, or because you saw it as a great opportunity for prosperity, what it comes down to is this: you’re providing a product or service that solves someone’s problem.
But then… who is that someone? And is that “someone” you then perceived still the same today as you thought it was when you first got your company up and running?… Mmmm, toughy aint it.
This tricky paradox is what we at Scarlett’s Web are here to help businesses determine: who your target market is. We have a loads of fantastic, resources and downloads for you to check out here once you’re ready to really sink your teeth in and get your business going. But to get you started on your way, we’ve have compiled a ton of helpful information in this post for you to use to create “buyer personas” that hit right home.
Your Target Market
Let me ask you one simple, yet mostly overlooked question:
How can you possibly sell to your customers if you have no idea who your customer is in the first place?
The answer is really what creating a buyer persona comes down to.
Creating a buyer persona provides you with insight on your customer. You can come up with information such as the following:
- Who they are (age, gender, demographic, socioeconomic status, etc.)
- What they’re buying from you
- What motivates those people to buy from YOU
Benefits of Creating Personas
Having well thought out layout of your buyer personas is critical to your business. From our experience, failing to take the time to really sit down and envision these “fictional characters” who are your customers can cripple or even completely destroy your business.
So why do you need a buyer persona?
- Knowing who you’re catering to will help you make crucial business decisions, such as where you should go with your product development or what type of products and services you should be offering
- If you want to build a marketing message that can actually sell, you need to know who you’re selling to. This will also help you keep your marketing budget as low as possible and streamline the sales process
- Your executive management staff will understand who the customer is and how to allocate the business budget accordingly
- You’ll make more money because your sales team will actually know who they’re selling toStreamlining the Lead Nurturing Process
Scarlett’s Web is an inbound marketing brand that is focused on generating more qualified traffic and leads from your website to ultimately drive sales and produce results. Request a free assessment with us and learn how we can help you transform your marketing, playfully.
THIS IS HOW AN INBOUND MARKETING AGENCY CREATES BUYER PERSONAS
Scarlett’s Web believes that you don’t have to waste almost half of your business and marketing budget on useless communications that people can either take or leave.
We know, for a fact, that it’s possible to really WOW your customers and get them excited about what you have to offer.
But before we can get your leads really excited about what your company has to offer them, we have to first come up with a “fictional character” (or characters) that we can all imagine selling to.
When we sit down with our clients, we start drawing up the ideal buyer persona or personas by first asking:
Who are they and where are they from?
This question is primarily to help both you and us at Scarlett’s Web start to visualize just who it is that you’re selling to. Are they male? Female? Old? Young? What sort of income do they make? Where do they live? Do they have children? If so, how old? What entices them to buy or take action?
If you’re having trouble coming up with an idea of what your buyer persona should look like, try sitting on the bench at a busy mall for 10 minutes or so. Watch the people walk by. Make up little stories about who they are and then think, “Would they buy from me? Why or why not?”
Where do they work?
If you’re running a business to consumer business, then knowing what sort of job they have and their seniority in that job can help you better understand your buyer persona’s personal life.
You may even find, after you’ve been in business for a while, that the type of job or amount of seniority that they have in the workplace does seem to have a correlation to the likelihood of them buying your product or service.
For a business to business brand, then this question becomes even more important. Knowing how well the person you’re selling to is familiar with that particular industry, and to what level, will help you tailor your marketing schemes so that they ‘speak to’ those individuals.
What do they need help with?
TRY THIS GREAT TIP: We also think about what your buyer usually hates about products or services similar to your own, and then about the opportunities available that will allow you to show them that you’re different.
Otherwise commonly referred to as their “pain points”, we need to think about the problems your customer faces in his or her day to day life. How does that problem make them feel? This helps us determine how your business can solve the problem and change their negative feelings into positive ones.
Hope this kind of “copy letting” helps you help consumers… help your brand!
For more help on this transformation contact us – we want to hear from you, lets change the world into a better place