Facebook Social Therapy Or Therapeutic Drug?

Facebook Social Therapy Or Therapeutic Drug?


Facebook consumes a significant portion of our lives. Even for those who don’t use it. General conversations that happen on a day-to-day basis are more often than not by-products of pre-existing conversations that began on Facebook.

We’re not talking about those late night, “I so wish I could hadn’t done that”, images and brags to friends.

While Facebook has been the saving grace for many human and animal rights movements, it’s also an ongoing source of anguish for all friends, distant relatives, and high school acquaintances of the 93 million people playing Candy Crush every dayFacebook Addiction


That’s right, Candy Crush accrues an estimated $800 000 per day. If you suffer from chronic Candy Crush addiction, you could of course book yourself into rehabilitation for a small fee of $5 000. Matching coloured sweets though is just one of the reasons why many decide to up and leave Facebook, surfacing once more to spam the un-wed with images of their new borns.

According to a study at Cornwall University, the main reason that people decide to deactivate their accounts is due to that habitual urge to open up your browser and automatically type ‘f.’ It’s what many have diagnosed as addiction, and naturally where there’s an addiction you will generally find a detox clinic, as with the first such Facebook rehabilitation centre in Constantine, Algeria.

China wasn’t far behind the trend to offer programmes planned predominantly for those dependent to the Likes, with another now in South Korea.

Facebook Detox

Eating, Drinking and Liking

According to the New York Times, the average person who uses Facebook spends an approximate fifty minutes on the site per day. That’s roughly ten minutes less than the amount of time people spend eating and drinking. This means that there are many people out there who spend more time on Facebook than they do nourishing their bodies, and we’re not talking about the Candy Crushers… It’s probably not ideal. Then again, maybe there’s a correlation between people eating and going on Facebook, like reading the paper with your morning coffee.

Facebook’s power is that everything is personalised. From day one you invest in the process of creating and maintaining an online identity for yourself, or you become a ‘voyeur’. People want to know what’s going on in their immediate circles. Humans simply can’t avoid the desire to find out “What happened Next!” You recognise the clickbait for what it is, but there’s a kind of physical response to emotion that can’t be ignored.

In many cases, this has been a useful tool for people to collectively engage and challenge prejudices. The beloved selfie, for example, has often been criticised as a form of narcissism. On the flipside, it has also successfully challenged preconceived ideas about the human body, especially in relation to gender and race norms. It’s also been a creative opportunity for businesses to engage their customers in conversation outside of the realm of their business. If people can begin to feel comfortable in this space, then there is hope that this will translate beyond the screen.

Resource Links:

Cornwall study:

NY times:

Candy Crush Rehab: