Google Algorithm Update 2016: Core Ranking Algorithm changes
There have been mutterings of changes to the Google Algorithm, with a new Penguin update looking like the most likely cause, however it has subsequently turned out that this has not been to blame for the many SEO’s ranking fluctuations.
Instead, all the testing Google had been carrying out was to facilitate Panda. It was “baked in” to the Google Core Algorithm, rather than acting as a filter added after the Core algorithm had done its work.
* “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines.
* Panda allows Google to take quality into account and adjust ranking accordingly”.
One question raised by many SEO’s across the various forums was whether this would mean “Real-Time” Panda? In short the answer is No.
What Is Panda?
Panda was an algorithm introduced in February 2011, intended to stop sites with poor quality content by penalising sites with thin content.
It’s been periodically updated since 2011, with the most recent version, Panda 4.2, being rolled out slowly since July 2015 leading to speculation it would be added to the Core Ranking Algorithm.
What is the Core Ranking Algorithm?
The Core Ranking Algorithm is how Google finds, ranks, and returns the relevant results in real-time.
So what does this mean?
If your rankings begin to fluctuate, check you’re not falling foul of Panda updates
If you would like to find out if your website is up to date with the Google algorithms, give us a shout!