Whether your customers are reaching out to you via phone, tablet or laptop, if you really want to influence them, you have to engage with them on their terms, in the most persuasive format possible. This means deploying website and digital products that are tablet & mobile friendly. With more than half of us accessing social networks via our smartphones on a daily basis, making your business accessible through both mobile devices & social media sites is crucial if you want to keep up!
If you think you can get away with ignoring the mobile market, think again!
Half of all smartphone owners completed purchase via their phones while at home, with one in 3 making a purchase while actually in a store!
Whether we like it or not, the power of the mobile customer is growing – a fact that is reflected in our preference for uncluttered, easy-to-navigate websites.
This leaning towards design simplicity indicates that we’re already tailoring online shipping experiences to touchscreen devices – after all, who wants to spend hours pecking away at a screen trying to get a website to respond?!